yournovel Chapter 1514 The Soaring Plan
Chapter 1514 The Soaring Plan
Ye Zhi Qiu responded politely with a few words to the praise from the head of the State Administration of Radio, Film and Television.
However, the leader said with a serious expression, "Director Ye, there's no need to be modest."
"The Wandering Earth did indeed open up a new chapter for domestic films and deserves praise. Applying high technology to film production is also a direction that the country has always advocated. You have paved the way for everyone."
"The State Administration of Radio, Film and Television strongly supports this type of creative subject matter. If you have any questions in the future, please feel free to contact us."
The leader's words were sincere, clearly indicating that his attitude was not just empty talk, and Ye Zhi Qiu also sincerely thanked him.
Inside the conference room, many directors who witnessed this scene showed a hint of envy in their eyes.
No, so this is how he got in touch with the new leadership of the State Administration of Radio, Film and Television?
Don't underestimate the leader's casual "strong support." The heads of various departments of the State Administration of Radio, Film and Television were also present at the meeting and saw it all. They will definitely pay more attention to the dramas Ye Zhi Qiu makes in the future.
Putting everything else aside, just considering film censorship, if the standards could be relaxed a little and the process expedited, it could save the production team a lot of trouble.
Suddenly, everyone present had different thoughts.
The leaders from the State Administration of Radio and Television started greeting people from the end of the long table. When they reached the front of the table, they shook hands with Zeng Shaohong, the only female director present, and said with a smile, "Director Zeng, you are a senior in the industry."
"Continue to shine and contribute more outstanding works."
Zeng Shaohong is not tall, has short hair that is probably dyed black, and her lips are slightly pursed, giving her a rather serious and aloof appearance.
Hearing this, she forced a smile and said, "Now the younger generation is surpassing the older generation, we can't always rely on us."
“Outstanding young people like Director Ye should be given more responsibilities.”
As soon as he finished speaking, everyone's eyes turned back to Ye Zhi Qiu.
Ye Zhi Qiu had a faint smile on his lips, his expression was normal, and he didn't say anything.
At the start of the meeting, the leader of the General Administration was named Chen Jiangong. Contrary to his refined appearance, his work style was rather straightforward and decisive.
In summary, the State Administration of Radio, Film and Television launched the "Domestic Film Takeoff Plan" to promote the development of the domestic film industry.
Last year, North America ranked first in the global film box office market with a total box office of US$85 billion, while China ranked second with US$61 billion.
North America and mainland China alone account for nearly half of the global market share.
In terms of total volume, the domestic film market share seems to be quite large, but upon closer analysis, there is still a lot of untapped potential.
Firstly, in terms of total population, mainland China has 14 billion people, while North America has less than 4 million, but the number of moviegoers is 13 billion and 8.5 million respectively.
In other words, although North America has a smaller population, the average person goes to the movies more frequently each year, resulting in a higher number of moviegoers than China.
To increase the average frequency of movie viewing per person, it's not enough to just shout slogans and urge audiences to go to the cinema. Instead, it's necessary to genuinely improve the quality of films, enrich film genres, and optimize the viewing experience.
If you create a good film, the audience will naturally choose to go to the cinema.
In addition to that, another very important point is the issue of box office share.
In North America, over 95% of the total box office revenue comes from Hollywood films, with only about 5% being imported foreign films. Meanwhile, Chinese domestic films account for approximately 70% of the total domestic box office revenue.
In fact, compared to the situation a decade or so ago when Hollywood blockbusters dominated, the box office share of domestic films has increased significantly in recent years, which also shows that audiences' recognition of domestic films is constantly improving.
From the perspective of the State Administration of Radio, Film and Television, the goal is naturally to maximize the box office share of domestic films.
That's billions of dollars a year! Rather than letting foreign films earn it all, it's better to keep it in China. This would promote the healthy development of the film and television industry and create more jobs.
However, a blanket ban on foreign films is not feasible. A market needs its own "catfish" to keep it growing stronger.
The "Domestic Film Takeoff Plan" emerged against this backdrop. In fact, the State Administration of Radio, Film and Television has always had support policies for domestic films, but this time the efforts are obviously greater than before.
This plan covers a wide range of areas, but it can be mainly divided into two parts.
The first is "support for domestic films", and the second is "support for overseas films".
"Domestic film support encompasses multiple aspects, among which the 'Film Technology Innovation and Industrial Project' primarily involves establishing special funds to support the application of advanced technologies in film production and the development of the film industry."
At this point, Chen Jiangong looked at Ye Zhiqi and explained, "Director Ye, 'The Wandering Earth' met the requirements, but unfortunately the policy hadn't been issued yet."
"You can apply for this special fund once you start making 'The Wandering Earth 2'."
Ye Zhi Qiu smiled and expressed his gratitude.
Clearly, the influence of "The Wandering Earth," a representative work of the "first year of Chinese science fiction," is still lingering.
Following "The Wandering Earth," several science fiction films were released in China, but most of them were just copycat works that capitalized on the trend, and without exception, they all flopped at the box office.
Only then did people realize that it wasn't that domestic science fiction had truly risen; there was only one truly outstanding figure, Ye Zhi Qiu.
In this context, the State Administration of Radio, Film and Television is eager to see more films like "The Wandering Earth" emerge and has provided corresponding policy encouragement.
However, the reaction to this policy was lukewarm at the scene.
After all, not everyone can handle "high technology".
It's easy to shout slogans, but when it comes to actually getting people to put in real money, every investor is hesitant.
Why don't I just honestly invite a few big-name stars and pair them with some popular actors, catering to the tastes of audiences at all levels, and steadily make some box office revenue?
Investing 16 to 7 billion yuan in a domestic science fiction film like "The Wandering Earth"? That's not much different from throwing money down the drain.
But while they might think these things, no one would say them aloud.
Suddenly, a voice rang out in the conference room.
I have a point of view.
Everyone looked in the direction of the voice. Zeng Shaohong, the only female director present, frowned and said, "Promoting the advancement of film technology is certainly a good thing, and I have no objection to that."
"But the ultimate goal of a film is to tell a good story, not to show who has the most advanced technology or how much high-tech equipment they use."
"At this stage, cultivating the audience's aesthetic appreciation of film and television works through good stories is the most important thing. So, isn't this policy a bit unfair to other types of films?"
"Does this mean that only director Ye, who makes science fiction films, deserves support, while others shouldn't receive this funding?"
After she finished speaking, the room fell silent. Zeng Shaohong's words were far too sharp.