yournovel Chapter 65 Promotion? All included!
Chapter 65 Promotion? All included!
He stayed in his apartment for almost five days, never leaving the building. On the fifth day, he received a call from Tony.
It's time for the preview screening.
After staying home for five days, Tony almost mistook this bearded, unkempt man for someone else when he arrived.
"Anders, it's two o'clock this afternoon, you need to get yourself ready quickly. Do you need me to call a barber for you?"
"Need not..."
Jiang Youzhen scratched his messy hair. Although he was not short of money, he would not waste thousands of dollars to get a haircut.
He spent some time getting ready, and when he came out of the dressing room, his overall image was completely transformed. Since there would be a lot of media and film critics present, he chose a custom-made Loro Piana suit for today.
"Look, Anders, you're missing a pocket square," Tony pointed out as Kang Yoo-jin was adjusting his clothes in front of the mirror.
External image is also something that the media cares about. A good image can indeed earn you a lot of points with the media. If these people can say a few good words, it will have a significant impact on future box office revenue.
The preview screening was at 2 PM, but they had to arrive at the venue by 9 AM. Kang Woo-jin left without even having lunch. On the way to the film company, Tony kindly bought Kang Woo-jin a cheeseburger.
After meeting with the producer, the two greeted one media outlet and film critic after another outside the preview screening. Their attitude was upright and polite. They didn't need to worry about their status as producers or directors. They humbled themselves to greet the film critics, which did them no harm at all.
The most important thing is to get a few good words from these people, how much money the subsequent box office will make for them, and how much good reputation they will gain.
Everyone goes through a rookie phase. Perhaps one day in the future, when he becomes famous and has more resources, he won't have to worry about these people anymore.
With a fake smile on his face, Jiang Youzhen thought to himself, "This is the age of the internet. As technology gets better and better, it won't be these film critics and media who have any influence anymore. The quality of a film or television work will be determined by the audience."
The presence of Columbia Pictures made these people very friendly, and they did not discriminate against Kang Woo-jin because of his Asian heritage. Moreover, Mads Oh had a good reputation in the industry, so they would give him face.
Today's preview screening officially started at 2 PM. Kang Woo-jin and Tony stood together, observing the facial reactions of the audience in the audience by the light of the big screen.
At the beginning of the movie, they were indeed confused, but as the movie progressed, with the endless loop and the mysteries being solved one by one, the clever people understood everything, while the dull-witted people were still frowning in confusion.
A thousand people will have a thousand different interpretations of Hamlet, and "Lost Delta" is unlikely to satisfy everyone, but Jiang Youzhen can still tell that they have remembered this theme.
The movie ended with the protagonist Jesse apologizing. Film critics in the audience had already taken out their notebooks and started writing something, and some even picked up their laptops to type notes. Meanwhile, the media went over to Kang Woo-jin to conduct interviews.
When faced with questions from the media, Kang Woo-jin quickly gave his prepared answers. The film company knew exactly what the media would ask.
In short, as the director, he only needs to do one thing: keep the story a secret, tell the media about the background of his creation, and then use that to promote the film.
The rest of the work was handled by the film company, including communicating with film critics. If they really liked the film, they would praise it without the film company having to say anything.
But if they wanted to belittle it, a film company as big as Columbia Pictures wouldn't just stand by and watch these lousy film critics or experts spout nonsense.
After the preview screening, the media took a lot of photos and interview materials and left. They promised to say a few good words, but they were just disappointed that the movie wouldn't be released around Halloween.
Many reporters mentioned Kang Woo-jin's previous screenwriting works, and the impartial response made them feel somewhat bored.
It's worth noting that his sequel is also about to be released, and if nothing unexpected happens, the two movies will clash in release dates.
The holidays are peak season for box office revenue, and many movies will be released during the summer season. However, "Lost in the Delta" is scheduled for release in August, avoiding its biggest competitor, "Pirates of the Caribbean 2". That IP is too popular, so it is basically impossible to compete with it. Moreover, the movie genres are different, so it was not considered. Taking into account the time for promotion, it can be scheduled for August.
"Cars is also releasing in August, so Mads is competing against himself again," Tony couldn't help but complain when he saw that the animated film was still in the release schedule.
Live actors cannot appear in animated films, but Mads Wu participated in the voice acting for the important role of Dor Hudson.
"He can shoot at least three movies and one TV series in a year," Kang Woo-jin answered Tony calmly. To be honest, he also admired his father.
He's definitely a model worker!
The time spent negotiating release dates is longer than that for preview screenings. There is also a lot of competition between film companies, and there are only so many theaters. If you don't fight for it, there will be plenty of others who will.
When they left the film company, it was already dark outside. Jiang Youzhen cursed under his breath, thinking how stingy the company was, not even providing food. Then he dragged Tony to a nearby restaurant for a delicious meal.
The card I swiped was, of course, a card provided by the film company.
With three million in marketing funds, there's no harm in using them.
"We're going to do promotions in a lot of places this time, especially areas with many students, since schools are on holiday now... so how about going to camping sites, and also areas near tourist attractions?"
"There are quite a few locations. We still have a month left. Let's get the actors together and schedule their time to cooperate with the film's promotion. At the same time... we'll also put some effort into online media."
It has been said that the development of the internet is very important, and we are now entering a technological age, so Jiang Youzhen will certainly not forget this point.
Listening to Kang Woo-jin's promotional ideas, Tony had to admit that young people have brilliant minds. He also remarked that if Kang Woo-jin tried making films of other genres, the results would definitely be impressive.
Unfortunately, Kang Woo-jin rejected the suggestion very seriously. He didn't like action movies or romance movies. When he acted in the TV series "Princess Hours," he was disgusted by his own lines every day.
Those are all tragic second male leads; let's reject Mary Sue characters!
"The horror film market is ultimately quite small. Perhaps in the future, Anders, you could consider writing a film in a different genre."
"Uh...maybe, but my true love is still those monsters and ghosts. By the way, I have plans for my next project, Tony. You wouldn't mind working with me again, would you?"
Tony was somewhat surprised by Kang Woo-jin's efficiency. After a few seconds of stunned silence, he laughed and shook hands with Kang Woo-jin. He was more than willing to take on a young, talented, and stable boss who paid a high salary.
After the two finished their meal, Jiang Youzhen drove Tony back to his apartment building and then went back to his own place. The first thing he did upon returning to his apartment was to go online and order a series of small gifts from foreign trade manufacturers in Yiwu, China.
He learned this from his father. Those people love strange and exquisitely designed gifts, which are then distributed during promotional events.
The main point is to make them remember why they were given the gift; it's a marketing tactic that appeals to young people, and it's a sure thing!