The era of top influencers that started with illiteracy

Chapter 138 Fried Chicken Endorsement?

Chapter 138 Fried Chicken Endorsement?

Inside the minivan.

Liangmu kept a close eye on Shen Jian's live stream.

Sometimes I get really angry.

They would also type a few words in the public chat.

Beside her, Zhang Xueying, with her long hair, looked on curiously.

After fading into obscurity for several years, he has now signed with Yixin Entertainment, and his career is gradually getting back on track.

Although she is still young and beautiful, the vivacity she once had is hard to find again.

A pure and innocent girl will eventually grow into a woman.

"Manager Liang, who are you looking at so seriously?"

"Shen Jian, a newly signed artist of the company."

"I know him."

"I'll introduce you two later; you're already colleagues at the company."

Zhang Xueying smiled, revealing her signature little tiger teeth: "I've noticed you've been busy with his affairs lately. Aren't you being a bit too biased?"

Liangmu quickly shook his head: "No, that's not true. Besides, all your resources were planned by President Yang. I'm just helping to connect with them."

"Does Shen Jian have some kind of potential to become a top star? I think President Yang is quite interested in him."

11

"He certainly has potential, but I wouldn't say I care about him; he's definitely got a strong desire to kill."

"Huh?" Zhang Ying asked curiously, "Murderous intent?"

"Anyway, this guy isn't normal, so don't ask him any more questions. I'll take you back to your hotel, and I'll go to the film set with you tomorrow."

"it is good."

As they were talking.

Suddenly, a WeChat voice message popped up on my phone.

Liangmu took it out and saw that it was a call from Shen Jian.

He glanced at Zhang Caoying, still hesitating whether to accept the offer on the spot.

Five minutes later, it happened again.

Left with no other option, Liangmu had to answer the call.

"crooked?"

"what?"

"Ah Liang, did you forget to bring some toilet paper? Do you need me to bring it to you?"

Good wood:

Zhang Xueying: "————"

The car fell silent immediately.

Do men usually care for each other like this?

Shen Jian: "Speaking of which..."

"Shen Jian!" Liang Mu's face turned pale. "Are you out of your mind or something? If you're not going to stream anymore, go to sleep!"

"See, what's the rush? I'm doing this all for your own good."

"Shut up."

"Alright then, let's get down to business."

'

'

"A potential endorsement deal contacted me via private message, and I think it's very promising."

Upon hearing the word "endorsement".

Liangmu was taken aback at first, then he remembered.

The last Mixue Ice Cream ad campaign seemed to have been done in the same way.

If it were a new person, he might doubt the authenticity of this matter.

However, Shen Jian's business acumen in the short video field is evident to all.

Even if he's unwilling to admit it, he is indeed very strong.

After all, he's the kind of person who can get clients to voluntarily increase their payments.

"Are you sure it's an endorsement? Or just GG?"

"It's confirmed, they said it's an endorsement."

Is it an official channel? Which brand?

"Fried chicken cutlet!"

"Fried—fried chicken cutlet?"

"That's right~ it's the king of chicken cutlets, Zhengxin Chicken Cutlet, known for its generous portions and crispy texture!"

Good wood:

Zhang Xueying:

'

I heard the words "Zhengxin Chicken Cutlet".

The people in the car fell silent.

It's not that fried chicken cutlets are a bad product category; the main issue is that celebrity endorsements are a two-way choice between the brand and the consumer.

Brands look for celebrities who have influence and a positive public image when choosing spokespeople.

When celebrities choose brands to endorse, they also need to consider whether the brand matches their image and temperament, or whether it enhances safety and value.

If it's just for that endorsement fee, there's really no need to go through with it.

Therefore, based on Shen Jian's current position.

Even if it hasn't been upgraded, it still has nothing to do with fried chicken cutlets.

The industry generally agrees that the most promising endorsements for enhancing commercial value, besides fashion brand endorsements, are skincare or fintech endorsements.

For example, car manufacturers or mobile phone manufacturers often include food items last.

"Wait a minute, we'll discuss this further when we get back."

"7

"The endorsement fees must be high, right?"

"I'll need to talk to General Manager Yang about it then."

"The endorsement fees must be high, right?"

"The main thing is to analyze how well the brand's reputation matches your image."

"The endorsement fee must be high, right?"

"Most is much."

"Let's do it!"

Ryogi: 「————」

"Pfft, haha." Zhang Xueying couldn't help but laugh out loud as she listened to their conversation.

"Huh? Who is it? A woman!" Shen Jian exclaimed in shock, "Holy crap! You—I'm going to tell my sister-in-law!"

"Are you out of your mind?! Didn't I tell you I was here to pick up Zhang Caoying?!"

"I told them."

"Should I tell you or not!"

"V me 50".

,

Zhang Caoying: "Hahaha~!"

=

hotel room.

Shen Jian turned off the voice message and returned to the private messages in the Douyin backend.

[Zhengxin Chicken Official: Hello, this is the official Zhengxin Group website. We would like to invite you to be the future spokesperson for Zhengxin Chicken!]

We've been following you for a long time. Our company feels your image and temperament are exactly what we're looking for. We are very interested and look forward to your reply.

Shen Jian thought for a moment.

Then typed a reply:

[Shen Jian: How much is the endorsement fee?]

[Zhengxin Chicken Cutlet Official Website: ————]

[Shen Jian: Such a big brand, but they go silent when it comes to money?]

[Zhengxin Chicken Cutlet Official Account: Haha, sorry Mr. Shen, we just didn't expect you to be so direct.]

[Shen Jian: How much?]

On the other end.

Inside the office.

Wang Hai and his team of assistants fell into deep thought upon seeing the message.

To be honest, this is not quite what they expected.

I assumed that since the collaboration invitation was sent by an official account, the other party would respond in the same official manner.

They will definitely say that they need to have a meeting with the company team to discuss the matter before proceeding to the quotation stage—that's the standard procedure.

To everyone's surprise, Shen Jian replied instantly.

They came up and immediately asked how much it cost?

What respectable celebrity would ask for money right away?

Those scammers in the park are all more patient than you.

"Director Wang, how should we reply to this?"

The assistant asked Wang Hai.

They initially thought they wouldn't get a reply so quickly, so they didn't have time to draft a quote.

They didn't even do any business assessment for Shen Jian.

Now that they've figured things out, I don't know what to do.

Offering too much would definitely result in a loss, while offering too little might make the other party feel that there's no sincerity, and then the endorsement deal would fall through.

The previous spokesperson, Huang Bo, commanded a considerable sum for the endorsement.

All the terms combined amount to approximately 800-1000 million yuan in endorsement fees over two years.

Of course, Shen Jian doesn't have Huang Bo's level of fame.

Therefore, the price definitely cannot reach that high.

Even if it's only a two-year initial contract, given his current status and influence in the entertainment industry, it shouldn't be too much.

Wang Hai suddenly laughed: "That's interesting, so direct, I like it."

assistant:"----"

Wang Hai: "I heard that Mixue Ice Cream spent two million on sponsored content before, right?"

The assistant nodded: "Yes."

Wang Hai: "Okay, then give him three million, with an initial contract of two years."

Assistant: "Yes, Mr. Wang."

-

hotel room.

Shen Jian received a reply from the other party.

[Zhengxin Chicken Cutlet Official Weibo: Our company hopes to invite you to join us as our brand ambassador with a two-year endorsement fee of 300 million yuan!]

[Shen Jian: Okay, I'll discuss it.]

[Zhengxin Chicken Cutlet Official Account: Okay.]

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