yournovel Chapter 151 The Chicken Cutlet Company
Chapter 151 The Chicken Cutlet Company
Chapter 151 The Chicken Cutlet Company
Arrived at the company.
Shen Jian followed Liang Mu directly to Yang Tianzhen's office.
"Mr. Yang."
"I'm back."
Yang Tianzhen responded with a smile, clearly in a good mood.
We chatted briefly before getting straight to the point about work.
"Let's meet with Zhengxin's people tomorrow, and hopefully we can reach an agreement in one go."
"So fast," Shen Jian said in surprise.
He originally thought he would have to wait a few more days.
After all, it's a four million contract, so we need to be cautious.
"What's wrong? Aren't you worried? You finally found someone who's perfect right away. If another artist snatches them away, you'll regret it."
Yang Tianzhen gave a threatening explanation, but there was actually another reason she didn't mention.
One reason is to get Shen Jian to reach the threshold for an A-level visa as soon as possible. The other is that he needs to increase his commercial value to prepare for future resource competition.
Shen Jian: "Sister Yang, I saw in the agreement that the endorsement requires more soft advertising, and they'll give us more promotional fees. How much will they give us?"
Yang Tianzhen: "Then it depends on the effectiveness of your promotion and the reach of your message. If it can reach the same level as Mixue before, it shouldn't be less."
Listening to Yang Tianzhen's words.
Shen Jian did a quick calculation: "They gave 2.5 million for Michelle's Guangzi. If I can quadruple that, it will be 10 million."
"————" Yang Tianzhen's lips twitched.
What a genius! Who did this calculation?
"Don't overthink it. Do you think you can succeed in making a sale every time? The important thing is to sign the endorsement deal first."
Shen Jian disagreed with Yang Tianzhen's words.
There's an old saying: if you're not proactive in making money, there's something wrong with you as a person.
It's obviously a free lunch, so there's no way I wouldn't do it well.
"Alright, that's about it. Go back and get some rest for the night. We'll meet with them tomorrow."
The next day.
Cheng Shin Food Group, building.
Wang Hai and his men were already waiting downstairs.
This fully demonstrates how much a large company values its spokesperson.
Even now, a small number of people in the company still feel that it's a bit of a risky move to have a newcomer replace Huang Bo as the spokesperson for Zhengxin Chicken Cutlet.
After all, no matter how much potential Shen Jian has, he can't possibly be more influential than Huang Bo.
Of course, the sales figures weren't particularly outstanding during Huang Chao's endorsement period.
"arrive."
The assistant beside him reminded him.
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A Buick minivan was parked outside.
Wang Hai adjusted his expression.
A few days ago in the live stream, I was really annoyed by Shen Jian, and I was speechless.
However, as a leader with good manners, he would at most grumble a bit behind people's backs.
After all, he had visited several carnivals, but they completely ignored him, which shows they don't treat consumers like human beings at all.
inside the car.
Shen Jian looked at the huge logo on the building.
"Zhengxin Foods, Sister Yang, do you think if I became their spokesperson, I could finally be free to eat chicken cutlets? But let's make this clear beforehand: if you want to eat them, I won't stop you, but don't blame me if you get fat—"
Yang Tianzhen: "Shut up!"
Shen Jian: "Oh."
Ryogi: "————"
Wang Hai: "???"
Everyone: "???"
This was Shen Jian's first time visiting the company.
It wasn't what he had imagined.
After all, idol dramas feature endorsements of high-end luxury goods, such as clothing, jewelry, luxury cars, and watches.
But now I'm in the manufacturing workshop.
Watching the semi-finished products fried at high oil temperatures brings an ultimate enjoyment.
He once wondered if his comedic approach had interfered with the brand's choice of direction.
"This is the workshop, where most of the semi-finished products are manufactured and then supplied to stores nationwide with standardized specifications."
Wang Hai led Yang Tianzhen and Shen Jian on a tour of the company's various work areas.
He explained it very patiently.
This is a necessary process.
When seeking celebrity endorsements, both parties need to reveal their true intentions.
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Celebrities showcase their popularity and influence, while brands need to ensure the quality of their products.
Only when both parties trust each other can the cooperation last.
After all, if it turns out to be a fraudulent company and the product has problems, the artist will be the only one to take the blame.
about this point.
Yang Tianzhen is still very cautious.
However, Zhengxin Chicken Cutlet has been famous for a long time and is still very reliable in the country.
We've finished touring the workshop.
The group went inside the building.
In addition to its office area, Zhengxin Chicken also has its own social media division.
The floor, spanning over a thousand square meters, was divided into numerous live-streaming studios.
There are many live streamers and employees inside, who cooperate in selling Zhengxin Chicken Cutlet coupons and other products through live streaming.
With the rise of short videos, many companies are now promoting themselves.
So this scene is not surprising.
"Everyone, place your order now! You can get a discount at the Zhengxin store in your area: buy 17 get 15 free!"
"Remember, you must use it before the end of the month!"
"Hey everyone in the city, there are about thirty stores in our area, you can order from any of them, they all accept the coupons. Plus, we're having a promotion with Mixue: buy Zhengxin Chicken Cutlet and get a free Mixue lemonade!"
"——."
Watching the hosts enthusiastically introduce the program.
However, if you could see the backstage, you would find that almost every live stream only had a hundred or so viewers.
All I can say is that these employees are quite dedicated.
Even if it's a single-digit number, it can still be pushed back by a day.
aside.
Wang Hai laughed and said, "Teacher Shen Jian, don't be surprised. That's how food-related live streams are now. It's difficult to do any promotions, which is why we value your ability in soft advertising."
"Thank you for your appreciation, Mr. Wang."
Yang Tianzhen and Shen Jian responded with smiles.
After the visit.
Everyone arrived at the conference room.
Now we've finally gotten to the main topic of cooperation.
Both sides seemed to value efficiency, so they got straight to the point.
Wang Hai: "We invited Shen Jian to be our spokesperson for two years, with a price of four million, which remains unchanged. The soft advertising is linked to regional sales, and if it increases, we are willing to add another million."
Everything was fine up to that point.
But when it came to the cost of soft advertising, even Yang Tianzhen felt it was too low.
"President Wang, your company's sincerity is quite evident, but as you know, Shenjian is currently in a phase of resource expansion."
There's no shortage of trending topics and traffic, and there are successful examples of sponsored content beforehand, so I think the additional cost should be higher.
Yang Tianzhen is very experienced; when negotiating raises for her own artists, she directly presents case studies.
Especially with Mixue Ice Cream preceding it, no one can say anything.
Wang Hai remained silent.
He naturally knew that Yang Tianzhen's words were not exaggerated.
The company has already done a lot of research on Shen Jian.
If you don't acknowledge his potential and popularity, you definitely wouldn't hire him.
His popularity and variety show appearances over the past six months have been perfectly timed.
Even now, his status is not even that of a third-tier celebrity.
But it's hard to guarantee that he won't be promoted to a top-tier position in the next year or two.
Therefore, many companies that sign minor celebrities are gambling on the process.
If the other party becomes famous someday, and the contract hasn't expired yet, then you've made a profit.
Wang Hai smiled at Yang Tianzhen and Shen Jian: "President Yang, it's not that I'm not generous, but the endorsement fee is really the maximum I've offered. As for the additional marketing expenses, we'll have to see the results. If it really works well, it's not impossible to add more."
Wang Hai then threw the question back at them.
The meaning is clear: don't act until you see the benefits.
You can only get extra money if you can actually boost sales.
Yang Tianzhen thought for a moment, then turned to look at Liangmu.
The two exchanged a glance.
Actually, I'm already very satisfied with the price; I never expected to make more money through subsequent sales.
But then Shen Jian suddenly smiled and said, "You're willing to pay more if it boosts store sales, right? I won't ask for more, it's a flat price of five million."
Wang Hai: "Is this considered an endorsement fee?"
Shen Jian shook his head: "Endorsement is endorsement, sales are sales, of course they should be paid separately."
Wang Hai: "————"
Yang Tianzhen: "————"
Good wood:
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